Gymnastics is one of the biggest sports in the world, one of the oldest Olympic sports and achieves some of the highest viewing figures for sports events on the planet. We workshopped with the client to deep dive into the ambitions for the brand. Although known to many because of its World Championships and prominence at the Olympic Games, Gymnastics is far more than a high-level competitive sport. It is the foundation of all sports, and an activity that can be practiced by everyone. This helped inform our strategic direction to attract new participants and inspire current athletes by making the branding edgy and dynamic under the brand driver: “Sport Starts Here”

We continue to work with Gymnastics Ireland to develop and maintain a cohesive brand identity across multiple programmes and touch points. The brand aligns with the organisation’s strategic goals to effectively communicate and promotes gymnastics as one of the world's biggest, most exciting, dynamic and daring sports.